Building a Marketing Agency While Stacking Shelves

In this episode of Tomorrow's Workplace Today, we're thrilled to welcome Alistair O'Sullivan, the dynamic founder and Managing Director of Diony, a fast-growing performance marketing agency. Alistair shares his entrepreneurial journey, from working six days a week at his agency while juggling a part-time job at Tesco, to building Diony into a successful company with a team of nearly 20 professionals.

We dive deep into the challenges and triumphs of scaling a business, the impact of COVID-19 on consumer behavior, and how the agency adapted to meet these changes. Alistair discusses the importance of staying ahead of marketing trends, particularly the rise of AI and shifting consumer expectations. He also highlights the significance of finding a niche in a noisy market and the delicate balance of growing while maintaining agility and quality.

Tune in to hear Alistair's insights on the future of marketing over the next decade, his vision for Diony's expansion, including plans for a new office in Leeds, and the agency’s foray into international markets. Whether you're an entrepreneur, marketer, or business enthusiast, this episode offers a wealth of knowledge on navigating the ever-evolving landscape of digital marketing and business growth.